MARKETING
“Expert analysis, strategy, and creative thinking.”
“Luke and Michael are a real joy to work with. They’re super hands-on, really detail-oriented, and always strategic, guiding me through the process so I can better understand how to meet our various campaign goals. They truly understand how artists should advertise in a crowded digital space, and they always go above and beyond to achieve results.”
“Cool Thing are organised motivators, skilled & reliable in navigating the digital landscape. Passionate music fans with great communication & understanding of driving campaigns. A pleasure to work with. Would highly recommend.”
Cool Thing has developed a reputation for designing and implementing cutting-edge digital marketing campaigns across all areas of the music business.
Using an omni-channel approach, Cool Thing applies a crystal-clear vision to the development of unique digital marketing assets, comprehensive media buying, and detailed data analysis to achieve top-40 albums, promote tours & products, and increase brand awareness.
CLients Include
The Phoenix AU
The Molotovs
Soulfly
Records Records | Sony
Pile
Nude Records
Metropolis Touring
Jelly Roll
Howling Bells
Nova Twins
Blackberry Smoke
Graphite Records
Bad Omen Records
The Answer
Eyesore Merchandise
Devin Townsend
Marshall Records
Westway Music
A Way With Media
Fish
K Scope
Paul Young
Prosthetic Records
The Alarm
Fat Earth Records
GONG
GUN
Neil O'Brien Entertainment
The Grey Slate
Orange Goblin
Dillon Carmichael
Austin Williams
TesseracT
Steelhouse Festival
The Corrs
Manhead Merch
Weezer
Zac Brown Band
Dunable Guitars
Call Me Amour
consultancy
Cool Thing offers bespoke music business consultancy to a wide variety of clients to support artists and teams in achieving their goals.
Specialisms include: Campaign planning and execution, A&R, creative strategy, and operations infrastructure.
“Succeeding in the digital landscape of this new music marketplace requires a combination of delicate A&R and precise web-design. Cool Thing are a new generation of tastemakers”
"Cool Thing’s work on our campaigns for two A-list artists was exceptional. Their expertise helped us achieve outstanding engagement and drove significant sales, amplifying fan connections and exceeding our goals. Their strategic approach and execution played a crucial role in these campaigns' success."
“I have had the pleasure of working with Cool Thing for a few years now on multiple projects and campaigns within the music industry; whether it be selling albums, building mailing lists, general awareness, or pushing shows & tours, they always deliver great results and manage to stay ahead of the game when it comes to the ever-changing digital landscape. Cool Thing continues to be my top recommendation for all my clients.”
"After working with a handful of "Digital Marketing Companies" over the years, Cool Thing was unlike anything else. If I had to boil it down, the difference is that these guys are the real deal. They're not just people who have acquainted themselves with the back end of digital marketing platforms. They are sophisticated data analysts, capable of leading a multi-pronged, international digital strategy that uses real-time data to stick and move against the current and cut through. And they love music and are passionate about collaborating with stuff they think is cool. The album we worked on with them is one of the most successful we have ever done, and Luke and Michael played a major role in that. These guys are the GOATS."
CLients Include
